As a career-long communications and branding professional, for over two decades I have engaged with leaders and global audiences in multiple industries. I learnt that communication is all about connecting with people — understanding what inspires them, how to help them embrace change, how do they get engaged with their work, how to improve the connection between leaders and their teams. Branding on the other hand is all about discerning what makes one unique, knowing how that uniqueness fulfils a purpose in the society, and then expressing it so that it appeals to the people to whom it matters.
Distilling these experiences and realising that what I really find meaningful in my profession is the ability to touch lives of people through my work, I dived into coaching. And as a coach, I get to work directly with individuals, applying these principles to help them be at their best and perform at their peak through effective communication and carving out their personal brand.