"ME" refers to the small egoic self – the self devoid of presence or devoid of connectedness with the deeper self. This state is characterized by unconscious thinking, negative emotions, inaction and hence under performance in various aspects of your personal and professional life.
"BE" refers to the state of presence, the state of connectedness with one’s deeper self - the universal consciousness. This state is characterized by peace, joy, clarity, positivity, spontaneity in action and hence higher potential and performance.
Coaching is a powerful tool that can bring about this transformation from your ME state to the state of BEing.